Thwapr Inc. - THWI
ABOUT THWI
What is Thwapr?
Thwapr is a cloud-based mobile video sharing service that allows brands to mobilize and monetize content while delivering the highest possible quality and best user experience regardless of device, network or carrier.
Any Mobile Device, Any Carrier
Compatibility issues make the experience of sharing videos and photos from one mobile device to another a very frustrating, cumbersome and difficult. Thwapr supports over 265 mobile devices, covering approximately 200 million handsets, allowing users to share moments with anyone regardless of device or carrier. We are also approved by all Tier 1 and Tier 2 carriers in the U.S.
Mobilize and Monetize
Thwapr provides brands with additional revenue opportunities by mobilizing existing content and enabling flexible monetization options including dynamic pre-roll video ad insertion, banner ads, m-commerce, branded SMS, carrier billing and integration with Web-based transaction processing solutions.
Puts Brands in Control
Thwapr’s mobile video sharing service leaves content owners in complete control of their message and brand, providing a perfect delivery system to leverage the mobile channel to deepen their consumer reach. Thwapr’s sharing capabilities to popular social networks including Twitter and Facebook are a great way for brands to spread content and even further extend reach.
Best Possible Branded User Experience
Thwapr’s proprietary adaptive rendering technology allows brands to deliver rich video wrapped with graphical branding, providing an experience that is unmatched today. Content owners can deliver branded content to a large audience simultaneously on hundreds of mobile devices – scaling from feature phones to smartphones and the latest app phones.
Digital Video Pioneers
Thwapr’s management team is comprised of digital video pioneers from Apple (creators of QuickTime), AVID and MTV, along with senior executives from leading cable networks, media companies, and Internet service providers.
Technology
Our pioneering and patent-pending mobile media sharing technology provides:
Highest Possible Video Quality
Thwapr delivers graphically rich video wrapped with branded content, providing an experience that is unmatched today thanks to the company’s proprietary Dynamic/Hybrid Transcoding Engine and its Adaptive Streaming. This technology gathers information pertaining to the user’s carrier, location and mobile device, adjusting video delivery to network/bandwidth conditions to ensure the highest quality mobile video viewing experience available.
Ubiquitous Mobile Web Experience
Thwapr’s technology ensures the best possible web experience for mobile Internet users by making sure that every video is tailored to “fit” the specific mobile device of the user in real time. Thwapr is currently tested to be compatible with more than 265 different mobile device types (which equates to more than 200 million users) to further ensure the best possible user experience.
No Downloads Required
Thwapr does not require an app download. We utilize text messaging protocols, standard browsers and media players, so any user with an internet enabled phone can receive media content.
Cloud-Based Service Saves Content
Brand and users alike do not have to worry about losing content with the loss of a device as clips and photos shared using Thwapr are in the cloud and accessible. The cloud also enables users to access and share content from their desktop computer if they choose.
PRODUCTS and SERVICES
Mobilize
Share To Phone is a solution that allows content to be delivered to any phone regardless of device and without an app. Deliver a mobile media experience with tremendous branding and advertising opportunities through all mobile touch-points: Text messaging (SMS), content pages, & video.
Extend your traditional advertising channels such as print, radio, or TV into the mobile universe by promoting simple "text messaging keywords." This will deliver mobile video on demand to anyone, anywhere, at anytime. Go further and mobilize your website videos through our simple API. This creates a "Share To Phone" button next to videos on your site. Users can freely share to any mobile number in the US or Canada
Monetize
Create revenue streams by mobilizing existing content and enabling flexible monetization options such as:
Pre-roll/post roll dynamic video ad insertion
Banner ads on mobile landing pages
Branded SMS and viewing environment
Integration with transaction processing solutions
Ads can be sponsorship driven or ad network driven. Use our estimator to model your revenue opportunity.
Apps
Mobile Video
Look around, it is clear that mobile video growth is exploding. Smartphone users are interacting with rich media everywhere – watching late breaking news videos or capturing and sharing an unforgettable moment from their phones. As a result, mobile data traffic will double every year through 2014 and video is forecast to make up 66 percent of all mobile data traffic.**{Cisco Visual Network Index, Feb 2010}
Why?
Thwapr’s social mobile video platform is now available as an iPhone app for brands and businesses. This enables a cost-effective and quick to launch mobile social video platform. Why iPhone? Apple ranks at the top with 83% of app revenue worldwide [IHS Screen Digest Feb 2011]
Keep your fans and followers captivated by providing a mobile video platform to receive & share rich media while building followers. Extend your reach into your fan’s current social arenas such as Facebook or Twitter.
Thwapr is providing a white label version of its app in response to interest from brand marketers for a customized mobile video sharing experience. Building such an app from scratch is too costly, complicated and time consuming for most brands.
CASE STUDIES
The Thwapr “Mobilize and Monetize” Solution:
No waiting for the 11pm news: Thwapr delivered mobile video press conferences (four to seven minutes in length) and coach/player interviews, both pre- and post-game, to fans with mobile sign-up.
No technology barrier: Simple sign up via the web and SMS (text COYOTES to 757575), as well as the ability to share to Facebook and Twitter.
Get noticed: Thwapr promoted the service on the arena's Jumbotron during games to capture engaged fans.
Benefits:
Hundreds of sign-ups with each promotion.
Positive press, fan engagement and goodwill.
Generated additional mobile revenue opportunities.
Management
Bruce Goldstein
Founder, President, CEO and Board Member
Bruce is a highly accomplished senior business executive with extensive experience as the driving force behind business development, strategic planning, and marketing. He possesses a unique combination of operational and strategic expertise leveraged to successfully manage, restructure, and reposition commerce, media, and entertainment businesses. Bruce is a former CEO, Universal Management, CEO, Worldwide Thai LTD., Executive Vice President at both Internet Shopping Network and Styleclick, both USA Networks companies (now InterActiveCorp) and Senior Vice President of MY-CD, a unit of Bandai America.
Eric Hoffert
CTO
Eric has more than twenty-five years of experience launching new businesses and building successful products, solutions, and patented technologies. He has played a key role in digital media and collaborative software businesses at AT&T, Apple Computer, Inc., Bell Labs, and new ventures. Eric is Chairman of Versatility Software, Inc; a strategic technology-consulting firm specialized in digital media, content management, and online video. The company's clients and projects include The Walt Disney Company, Stanford University, Procter and Gamble, Vignette, Carnegie Mellon, TiVo, Scripps Networks, Corbis, Video Monitoring Services, Medialink, etc..
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Barry Hall
Founder, CFO and Board Member
Barry Hall has nearly 30 years of business experience that combines a strong financial background with a deep knowledge and practice of general management. He has been a CEO, COO or CFO for a variety of publicly and privately traded Internet, high technology, and telecommunications companies.
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Matt Sternberg
Director Business Development
Matt Sternberg. Matt has more than 20 years of experience in business development, sales and marketing in the media, entertainment and technology industries. Previously he was a Senior Digital Media Consultant independently and with Breakpoint Digital. Prior to Breakpoint, he served as Director of Business Development at Myxer, VP Business Development at MusicNation, VP Business Development at Roo Media, and the VP of Marketing at Universal Music Group, eLabs. Matt holds a B.A. from the University of Florida.
RECENT HEADLINES
Monday, September 12, 2011
Thwapr Partners With Audio Engineering Society (AES) for Delivery of Exclusive Mobile Video ContentMarketwire (Mon, Sep 12)
Wednesday, August 31, 2011
Thwapr Offers Full Suite of Social Sharing Tools for Mobile VideoMarketwire (Wed, Aug 31)
Saturday, August 20, 2011
THWAPR, INC. FinancialsEDGAR Online Financials (Sat, Aug 20)
Wednesday, August 17, 2011
Thwapr to Present at NY Video MeetupMarketwire (Wed, Aug 17)
Monday, August 15, 2011
THWAPR, INC. Files SEC form 10-Q, Quarterly ReportEDGAR Online (Mon, Aug 15)
Monday, August 1, 2011
Thwapr Names Top Operating Systems and Devices for Mobile Video EntertainmentMarketwire (Mon, Aug 1)
http://finance.yahoo.com/q/h?s=THWI.OB+Headlines
CONTACT US
THWI Thwapr, Inc.
95 Morton Street
Ground Floor
New York, NY 10014
Phone: 212.268.0220
